Hybrid narrative leadership: the new architecture of managerial journalism in emerging media of the Colombian Caribbean
DOI:
https://doi.org/10.71112/cwq0rg11Keywords:
hybrid competencies, hybrid narrative leadership, managerial journalism, organizational sustainability, traditional and emerging mediaAbstract
This study analyzes the convergence between journalism and management in both traditional and emerging media in Cartagena de Indias, introducing the concept of hybrid narrative leadership as a novel analytical category. Through a mixed-methods approach (quantitative and qualitative), it demonstrates how journalists who take on managerial roles develop hybrid competencies—narrative, ethical, communicative, and managerial—that positively influence innovation, organizational culture, and media sustainability. The results, derived from structural equation modeling and four in-depth ethnographies, validate the hypothesis that these leadership roles are not accidental but rather legitimate expressions of a new model of adaptive, situated, and ethical management. The study proposes a research agenda to strengthen media ecosystems from interdisciplinary perspectives, emphasizing the importance of public policy, university training, and communicative leadership in fragile yet transformative contexts such as the Colombian Caribbean.
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