Diseño de estrategias turísticas mediante el análisis foda: estudio aplicado a experiencias culturales en comunidades locales
DOI:
https://doi.org/10.71112/r6bc9d15Palavras-chave:
turismo comunitario,, análisis FODA,, estrategias participativas,, sostenibilidad local,, diseño cultural,, agencia colectiva.Resumo
El presente artículo analiza cómo el análisis FODA puede servir como una herramienta estratégica para la elaboración de políticas en turismo enfocados en el fortalecimiento de los vínculos comunitarios, la preservación cultural a largo plazo y el desarrollo a nivel local. A partir de la literatura científica publicada entre los años 2019 a 2025, se llevan a cabo tres fases: una teórica, que describe las relacionadas con el FODA en contextos comunitarios; una empírica que analiza casos de turismo cultural local en diversas regiones del mundo; y una analítica que busca las condiciones fundamentales para enmarcar la elaboración de estrategias participativas. Los resultados señalan que el FODA, utilizado en un marco situado, participativo y deliberativo, supera su función diagnóstica e incurre en su dimensión política, otorgando a las comunidades la capacidad de imaginar, planear e implementar un modelo de turismo a su medida.
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Copyright (c) 2026 Daniela Fuente Moreno, Adriana Margarita González Márquez, Iván Ramón Rivera Rocha, Blanca Estela Grajales Briscón (Autor/a)
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
