Visual Ecosystems and Green Youth in Sustainable Digital Consumption
DOI:
https://doi.org/10.71112/f7hqkq17Keywords:
sustainability, youth, networks, consumption, ecologyAbstract
This study analyzes digital communities of sustainable consumption in Ecuador, focusing on Instagram (67.2%) and TikTok (23.4%), with a predominance of young people under 25 years old. Through a questionnaire to 1967 participants and quantitative analysis, it identifies patterns of participation, interaction and tensions between emotional virality and critical depth in ecological communication. It concludes that digital sustainability is a visual, generational and communitarian phenomenon, essential to design effective communicative and educational strategies, and highlights the importance of future qualitative research to deepen shared motivations.
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