Evolución del comercio electrónico B2B en el comercio internacional: un estudio documental sobre la intermediación comercial y las cadenas de distribución global (2020-2026)
DOI:
https://doi.org/10.71112/b05mrj74Schlagwörter:
comercio electrónico B2B, comercio internacional, plataformas digitales, desintermediación, cadenas de distribución globalAbstract
El comercio electrónico entre empresas (B2B) ha reconfigurado las estructuras de intermediación comercial y las cadenas de distribución global. Este estudio documental, de carácter cualitativo, analiza cómo las plataformas digitales han alterado los modelos de intermediación y las dinámicas de distribución en el comercio internacional B2B entre 2020 y 2026. A partir de una revisión sistemática de literatura académica y fuentes institucionales, se examinaron los procesos de desintermediación y reintermediación. Los hallazgos sugieren que las plataformas digitales han reducido las barreras de acceso a los mercados internacionales, permitiendo que empresas de menor tamaño participen en cadenas de suministro globales antes reservadas a grandes corporaciones. Sin embargo, la desintermediación no ha implicado la desaparición de los intermediarios, sino su transformación hacia nuevas formas de intermediación digital que aportan valor mediante la gestión de datos, la construcción de confianza y la integración logística. Se concluye que el comercio electrónico B2B ha redefinido los criterios de valor de la intermediación comercial.
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Copyright (c) 2026 Rodrigo Morales Vergara, Edgar Esaul Vite Gómez (Autor/a)
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