PEST environment in Mexican rural tourism: governance, circular economy, and sustainable digitalization
DOI:
https://doi.org/10.71112/qqbb8970Keywords:
circular economy, collaborative governance, smart rural tourism, PEST analysis, rural tourism sustainabilityAbstract
This study examines how the political, economic, social, and technological environment shapes the sustainability of rural tourism in Mexico. A qualitative documentary analysis was conducted on 16 articles (2019–2025) selected through theoretical purposive sampling. The PEST analysis reveals an operational sequence: political arrangements that coordinate and provide certainty; economic models anchored in local capabilities and circular economy; social capital that translates policies into behavior; and digitalization focused on traceability and efficiency. The resulting matrix links evidence to decision-making, offering prioritization criteria. A roadmap for rural destinations is proposed, based on collaborative governance, circular agro-touristic portfolios, environmental training, and technology adoption maps with performance metrics.
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Copyright (c) 2026 Daniela Fuente Moreno, Adriana Margarita González Márquez, Perla María Villa Jiménez, Iván Ramón Rivera Rocha (Autor/a)
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