Ecosistemas Visuales y Juventud Verde en el Consumo Sostenible Digital
DOI:
https://doi.org/10.71112/f7hqkq17Palabras clave:
sostenibilidad, juventud, redes, consumo, ecologíaResumen
Este estudio analiza comunidades digitales de consumo sostenible en Ecuador, centrado en Instagram (67,2 %) y TikTok (23,4 %), con predominio de jóvenes menores de 25 años. Mediante un cuestionario a 1967 participantes y análisis cuantitativo, identifica patrones de participación, interacción y tensiones entre viralidad emocional y profundidad crítica en la comunicación ecológica. Se concluye que la sostenibilidad digital es un fenómeno visual, generacional y comunitario, esencial para diseñar estrategias comunicativas y educativas eficaces, y destaca la importancia de futuras investigaciones cualitativas para profundizar en las motivaciones compartidas
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Derechos de autor 2025 Revista Multidisciplinar Epistemología de las Ciencias
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